Become a Partner

Simmons Bank Liberty Stadium is the iconic center of Liberty Park nestled in the heart of Midtown Memphis, TN. The facility is the proud home of the AutoZone Liberty Bowl, The Southern Heritage Classic and of course the University of Memphis Tigers Football Team. In addition to stadium accommodations for over 58,000 guests, the facility and park are equipped with a multi-purpose room (recruitment center), two auxiliary event buildings (Pipkin Building and Creative Arts Buildings), and the dynamic parking lot and tailgate lane spaces, all of which can be transformed to host events of all sizes.

Construction is underway at the Memphis Fairgrounds as it is currently undergoing a $150 million development project to transform the area into a state of the art entertainment facility, including family entertainment, sports, and mixed-use development.

There are brand stories to be told throughout these facilities as fans flock from all over the country while we transform Liberty Park into premier tourist destination of the mid-south.

For more information about how we can connect your brand to our engaged and passionate audiences, please contact Phoebe Breckenridge, Director of Partnerships and Marketing at or 330-506-7445.